Successful Branding
Discovery Yachts

Discovery Yachts are creators of the world’s most inspired blue-water cruising yachts designed to take two people on the ultimate journey of discovery.

A thriving British business employing over 100 designers and craftsmen at its base in Southampton, the company currently produces luxury monohull and multihull yachts with high levels of customisation specific to each owner.

Rebecca has helped the management team to better understand and articulate their unique story. This process started by talking directly to Discovery’s customers who gave a clear endorsement of the hallmarks of every Discovery yacht: designed for performance, built for safety, equipped for luxury and defined by quality.

Marketing materials have been brought up-to-date with a sharper, contemporary design style and better use of digital technologies. Rebecca offers on-going strategic marketing direction to the Discovery Yachts management team, supporting review meetings and setting marketing and budget priorities alongside continuous creative support.

Preparation support and the creation of marketing deliverables for key events, such as Southampton Boat Show, has helped the Discovery team present their brand more confidently. Currently, Rebecca is working with Discovery Yachts to create a set of experiences and resources that will add real depth to the brand offer and support owners through a concept called ‘Discovery Family’.

www.discoveryyachts.com