Successful Branding
Design Council

Rebecca was selected by the Design Council as one of the consultants on the Designing Demand programme. Designing Demand provides structured mentoring to help SMEs boost competitiveness, speed up growth and improve the bottom line by putting design at the centre of their business strategy. For over 7 years Rebecca has participated in this government funded initiative to help some of Britain's most ambitious manufacturing and service business to make more effective use of design.

Along with other leading designers and innovation experts, Rebecca has provided clear recommendations to the leadership teams of participating businesses, encouraging them to think more strategically about how they exploit brand. With only a single day on site at the company, the team have to work quickly and think on their feet.

Designing Demand has been a hugely successful programme that has changed the future for many of these businesses. It's where business strategy and creativity thinking meet to help companies succeed in a very competitive environment.

View case study at www.designcouncil.org.uk