Contact
If you are looking to reinvigorate
existing branding or create an entirely
new proposition in your marketplace
please speak to Rebecca…
Office 01926 678368
Mobile 07785 771547
Email rebecca.battman@mac.com
Rebecca Battman Ltd, 17 Chapel Court, 17 Portland St, Leamington Spa, Warwickshire CV32 5EW
© 2011 Rebecca Battman Limited. All rights reserved.
Brands
Successful Branding
Balfour Beatty
Balfour Beatty Utility Solutions is part of the global Balfour Beatty Group and is a key player in the utility infrastructure sector.
Rebecca was selected in a formal procurement process to conduct a strategic review of the Balfour Beatty Utility Solutions brand. This involved consulting with a diverse cross-section of internal and external stakeholders to find out current perceptions of the business and identify the strengths and weaknesses that needed to be addressed. Much of this touched on issues that were only partly related to the brand.
Having fed back the research findings to the Board, Rebecca has since put forward a detailed brand proposition that provides BBUS with a blue print for all future communications.
This is work in progress and will continue throughout the remainder of 2011.
About the Client
Sector
Utilities
Services provided
Brand evaluation
Workshop facilitation
Brand strategy
Brand proposition
Testimonial
“Rebecca has challenged us as a business to recognise what others see as our strengths and to address our weaknesses. She's put forward some bold ideas that have forced us to make some clear decisions about the future positioning of our business and what we want our brand to be recognised for. We knew when we first met her that she wouldn't be afraid to tell it as it was. So far this has proved to be the case.”
Jonathan Chapman,
Director Of Strategy
Contact
If you are looking to reinvigorate
existing branding or create an entirely
new proposition in your marketplace
please speak to Rebecca…
Office 01926 678368
Mobile 07785 771547
Email rebecca.battman@mac.com
Rebecca Battman Ltd, 17 Chapel Court, 17 Portland St, Leamington Spa, Warwickshire CV32 5EW
© 2011 Rebecca Battman Limited. All rights reserved.