Contact

If you are looking to reinvigorate
existing branding or create an entirely
new proposition in your marketplace
please speak to Rebecca…

Office 01926 678368
Mobile 07785 771547
Email rebecca.battman@mac.com

Rebecca Battman Ltd, 17 Chapel Court, 17 Portland St, Leamington Spa, Warwickshire CV32 5EW

Helping brand owners address the
key stages of a strategic branding review

Evaluation

Where are
you today?

Research into stakeholder perceptions to create a 360° view of your current brand:

Online surveys
Postal surveys
Focus groups
Face-to-face interviews
Telephone interviews
Brand identity audit
Competitor brand audit

Proposition

Where do you want to be tomorrow?

Highly interactive and creative facilitation of your leadership team to debate and define the future state of your brand, in terms of:

Vision
Offer
Image
Culture
Essence

Image

How do you want to come across?

The brand voice model acts as the brief for the development and look and feel for your branding across a wide range of media.

At the same time, this model establishes the key strategic messages that will provide the blueprint for a host of communications opportunities.

Delivery

How will you reach your key audiences?

Communication planning for both internal and external audiences with clear priorities, budgets and schedules for a phased implementation programme.

Delivery of discreet projects for both online and offline applications.

Management

How will you maximise your brand?

Establishing management systems and processes across the business to ensure consistent and effective application
of the branding.

Coaching of your brand development team/partners.

Regular reviews of progress against agreed objectives.

The Brand Voice Model

Based upon her experience with over 100 brands in the past 20 years, Rebecca has developed a simple, logical branding model that helps organisations to define and articulate their unique Brand VOICE. The model forms the basis for Stage 2 and facilitates the creation of the brand proposition.

By answering a series of simple questions, brand owners can succinctly explain their core business strategy, customer offer, marketing image and internal culture. Rebecca provides leadership teams with the facilitation they require to use this model effectively.

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