Rebeccca Battman
the skills and experience to help you build, design and manage your brand
portfolio
Archstone
sector
property development
website
www.archstone.co.uk
services provided
stakeholder research
brand strategy
communications planning
art direction
corporate brochure
corporate website
advertising
Archstone is a leading property developer with a dedicated focus on creating homes for the “leisure years” generation. In a fast growing and competitive marketplace we knew we had to do more than just promote our product: we needed to sell the lifestyle that an Archstone home is centred on.
Rebecca guided us through each critical stage. Research helped us to better understand our customers, their attitudes to retirement and expectations of a future home. With these insights, Rebecca articulated our “Leisure Years” concept in way that is simple, engaging and aspirational. She art-directed powerful new photography that dramatically portrays a better way of life and went on to produce the essential print and online materials we needed.
Our business concept is now clear for all to see, communicated in simple, elegant terms that perfectly reflect our lifestyle homes. Throughout Rebecca has provided clear advice that we have come to respect and trust. We’re thrilled.
Martin Young, Managing Director